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As we step into the new year, many businesses are looking for new ways they can make an impact. One way to achieve this? A brand-new website! To discover why a website redesign could be the game-changer for your business, we’ve sat down with Cameron our junior web designer here at Adao, a Rugby-based web design agency.
Here’s what Cameron had to say:
Q1: Why is the start of a new year the perfect time to invest in a web redesign?
The new year is all about fresh starts and it’s generally when businesses sit down to discuss their goals and strategies for the year ahead. A website redesign can align your online presence with these updated objectives, helping you make a strong impression in a competitive market. There’s no better way to start the year than with a site that reflects your brand at its best!
Q2: What are the signs that a website might need a redesign?
There are a few things to look out for. Firstly, if you find that your website’s site speed is slow or another red flag is that perhaps you’ve had feedback that users are struggling to navigate around your site. Often we find that businesses overload their site with too much content which can feel overwhelming for the user and lead to high bounce rates. On the flip side, having too much text and not enough visuals can make it unengaging. Another common problem is responsiveness, you want to ensure that your website adapts for desktop and mobile not just one or the other!
Q3: How does a redesigned website benefit businesses?
A redesign can do wonders for user experience, making it much easier for customers to navigate and find what they’re looking for. It’s also a great opportunity to integrate the latest tech, improve site speed, and optimise for SEO. Ultimately, a fresh website can boost traffic, generate leads, and turn visitors into loyal customers. Plus, it helps keep the business looking modern and up-to-date. A redesign can also fix any flaws in the old site—like making it easier to edit or manage if that was a challenge before.
Q4: What’s the Adao approach to website design?
We take a fully custom approach because every business is different. It starts with getting to know the client’s goals, audience, and industry inside out. From there, we create a website that’s not just visually stunning but also highly functional and tailored to their objectives. Collaboration is key—we involve our clients at every step to ensure the final product truly reflects their vision and KPI’s.
We focus on the core goals of the business, ensuring every design choice aligns with them. We use WordPress, which allows us to build with blocks that are easy for clients to edit themselves. This gives them more control and flexibility to update their site as needed. It’s all about delivering a site that looks great, works seamlessly, and empowers our clients to take charge!
Q5: Are there any trends in web design for 2025 that businesses should know about?
AI-driven experiences, like chatbots offering tailored responses, are becoming a big focus for improving user interaction. Enhanced media is also on the rise such as immersive virtual tours and 3D imagery that go beyond basic visuals. Moving images seem to becoming more popular, adding more life to websites.
Sustainability and social responsibility are increasingly important as well. Businesses are integrating these values into their websites, highlighting their efforts and even addressing things like their digital carbon footprint. It’s all about creating engaging, forward-thinking, and responsible designs!
Q6: How long does the redesign process typically take?
It really depends on the project’s complexity. For a smaller site, it might only take a few weeks, but a larger, more detailed redesign can stretch over a few months. At Adao, we always collaborate with our clients to set realistic timelines and make sure everything is delivered on schedule. Whether it’s a simple brand refresh—like updating colours and logos—or building an entirely new website from scratch, we tailor our approach to suit the project’s needs.
Q7: For businesses on a tight budget, what advice would you give about redesigning their website?
We get that budgets can be tight, but it’s good to remember that even the smallest changes can have the biggest impact! I’d advise to start by prioritising the most critical updates, such as ensuring the site is mobile-friendly or refreshing outdated content. Focus on improvements that directly enhance user experience, like streamlining navigation or speeding up load times.
It’s also worth considering platforms like WordPress, which allow for flexibility and future edits without needing a developer. If a full redesign isn’t possible right now, incremental updates can still modernise your site and keep it working effectively for your audience.
Your website is often the first impression customers have of your business, and in today’s digital-first world, it’s more important than ever to ensure it’s working hard for you. Whether you’re looking for a full redesign or just a few tweaks, Adao’s Rugby-based web design agency team are here to help you start 2025 on the right foot.
Ready to make a change this year with a new website? Contact Adao today to get started!