The food and beverage industry is more competitive than ever. With the influence of social media and the rise of food delivery services such as Deliveroo and JustEat, to attract new customers it’s more important than ever to be on top of your marketing game.
If you’re struggling to know where to even start on how to market your restaurant that’s okay as that’s where a digital marketing agency for restaurants comes in. Here At Adao, we specialise in helping restaurants boost their online presence and drive more bookings.
Let’s explore why digital marketing is crucial for restaurants and how Adao can help you stand out.
There is nothing more frustrating than a slow website which is difficult to navigate and if this is your website, you could be losing potential customers to your competitors. A digital marketing agency ensures your website is fast and optimised for search engines, so hungry diners can easily find your website and book with confidence.
One of our recent projects, Kabinett Vinbar, is a great example of how strong branding and a well-built website can set the tone for your venue. We focused on creating a sleek, visually impactful site that reflects the atmosphere of the wine bar in Rugby and communicates the essential information customers want – opening times, location, and how to get in touch. The branding, tone, and design all work together to create a memorable first impression that draws people in.
Optimising your website with the right keywords and using location-based SEO so that your business appears at the top of search results generating more bookings is crucial. Typically when people are searching for restaurants, they will type in phrases like “best Italian restaurant in Warwickshire” or “restaurants in Rugby”. A digital marketing agency for restaurants can help you with keyword research and ensuring your website is fully optimised.
Nowadays social media is where diners go to discover new spots, ensuring you have mouthwatering food photography and reels across your social platforms is key. Our digital marketing experts can help you create compelling campaigns to entice new customers.
To help you get instant traffic and push your brand out to new customers it’s always worth investing into paid advertising across Google and social media. Whether it’s Google Ads targeting people searching for “restaurants near me” or Facebook ads promoting your latest menu or special offer, we design highly targeted campaigns to bring in more customers.
Repeat customers are key to success and creating an email marketing strategy to keep those customers returning should be one of your top priorities. Whether it’s promoting a new menu, offering exclusive discounts, or sending birthday offers, email marketing is an excellent way to nurture relationships and increase repeat business.
Here at Adao we continuously analyse your campaign performance and adjust strategies based on real-time data to ensure your restaurant gets the best return on investment and continues to grow over time.
As a local agency, we’re always exploring the best places to eat across Rugby, Wawickshire and beyond – and we’ve got some firm favourites! Here are just a few of the Adao team’s top picks:
Sarah Says:
Satchmo, Rugby
Satchmo’s in Rugby is an absolute gem – a warm, welcoming spot where the food is as delightful as the service. Their menu offers an impressive variety of delicious dishes, perfectly complemented by a great wine selection. The staff are always super friendly and attentive, making every visit a real pleasure.
Holly’s Favourite:
La Dolce Tavola, Rugby
This authentic Italian restaurant is a must-visit for pasta lovers. Holly’s go-to order? The Pennette Pollo E Zola – pennette pasta with strips of chicken breast, broccoli and a rich, creamy gorgonzola sauce. Comfort food at its finest.
David’s Pick:
La Coppola, Leamington Spa
La Coppola is a romantic Italian restaurant beautifully decorated with stunning tree-lined interiors. Food is authentic with Chef’s only using only the finest and freshest ingredients, many sourced directly from Italy.
Cameron’s Pick:
Herb & Spice, Rugby
A hidden gem for Thai cuisine lovers. Cameron’s favourite? The Ginger Chicken – stir-fried slices of chicken breast with fresh ginger, onion, and spring onion. It’s a fragrant and warming dish that perfectly balances spice and savoury flavours.
Harleigh’s Favourite:
La Casa Loco, Rugby
A firm favourite among Rugby locals, La Casa Loco is known for its buzzing atmosphere, bold flavours, and vibrant décor. Harleigh swears by the nachos with chicken tinga – “the best nachos I’ve ever had!” – generously topped, perfectly cheesy, and seriously satisfying. Don’t forget your sombrero – and definitely don’t forget to book, as it’s always busy (for good reason!).
Visit La Casa Loco
Rebeccas’s Favourite:
The Queen and Castle Kenilworth
The Queen and Castle in Kenilworth is my go-to restaurant for special occasions, it’s easily my favourite place to eat. I recently celebrated my 30th birthday there last year with my family. The food is always spot on, and I can never resist ordering my favourite dessert, the chocolate bomb. It’s a must every time!
Visit The Queen and Castle Kenilworth
Running a restaurant is hard work, and digital marketing can feel overwhelming. That’s where we come in. As a digital marketing agency for restaurants, Adao provides tailored strategies to increase your online visibility, drive more bookings, and grow your business.
Let’s work together to get your restaurant the attention it deserves. Get in touch with Adao today and let’s cook up a winning digital strategy!