According to current statistics, 1.17 billion people currently use Google and 40,000 search queries are generated through their search engine every second. With this in mind, does your business have a fully optimised website in place, and is it competing in amongst your closest marketplace competitors?
Our midlands based Search Engine Optimisation (SEO) agency is located in Rugby, in close proximity to Leicestershire. Our digital agency provides a comprehensive range of SEO services for businesses operating across a wide range of industries. Our approach to SEO campaign work is completely white hat, adhering to Google Webmaster Guidelines. We are always fully transparent with our processes with user intent centric to our approach, matching the relevancy of queries generated through the search engines back to your website.
Research & technical SEO audit – before commencing any SEO activity, our agency needs to understand any issues restricting the website’s visibility or limiting the availability of information such as valuable conversion data for reporting purposes. As part of this process, our team will conduct keyword research and review the HTML (code) of your site to assess whether this is conducive to SEO. We can only understand the scope of work involved if we have a knowledge of how much work is involved to optimise your website in the search engine results pages (SERPs).
Competitor analysis – your business may have an understanding of where your company is positioned within the marketplace, but how is your business positioned in relation to your market competition through the search engines? ADAO take a number of approaches to analyse the competitiveness and equity of your brand online in relation to your competitors.
Backlink analysis – your website authority is blended from how well structured and optimised your website is, with the quality of links and citations pointing back to the website, otherwise known as backlinks.
Onsite optimisation – factors such as meta data, schema markup, mobile responsiveness and secure SQL, all have a bearing on SEO. Our technical SEO audits generally unearth a number of opportunities for our team at ADAO to further optimise your website.
Content marketing – balancing high quality copywriting with SEO is a fine art, but when done well, can reap many rewards for your business. Our digital marketing team are fully proficient in content creation, and writing high quality, informative content which engages your audience and also, the search engines.
Digital PR & outreach – link building has evolved massively over the past 10 years. Our approach to link building is compliant with Penguin 4.0, and therefore involves a real approach to developing relationships with editorial contacts. This approach is where the most powerful links to your website are generated.
Reporting for SEO – as an SEO agency working with international companies, we have a responsibility to deliver detailed reports to our client base, encompassing an easy to understand breakdown relating to SEO performance, and outcomes from our SEO campaign activity.Contact us for a quote
Our Digital Marketing team complies fully with Google Webmaster guidelines, offering an expansive number of solutions to boost organic traffic to your website. Give us a call to arrange a free audit & tailored quote.