Founded in 2008, Energy Trust quickly became renowned as the best place in the UK to train to become an energy assessor. The provide both physical and distance learning opportunities across the country, with a vast range of entry points.
They needed a website with the ability to take course deposits, offer their consultancy services and show off their glowing reviews; and a killer digital campaign to get their services in front of the right people.
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Their Arlo CRM system provides a very effective connection to Google Analytics, with some additional configurations conducted by our team to attribute revenue by source (organic, PPC, social, referral, direct and email). With ecommerce tracking as well as event goals established, our team have the full picture to assess return on ad spend (ROAS) and return on investment (ROI) from campaign activity. Something we carry out for all of our clients before commencing with any digital marketing activity.
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