It can often be an overwhelming task looking for a web agency to work with on a brand new website or to refresh your existing one.
Scenario 1 – Your boss is looking for a new website to go live next month.
Scenario 2 – You have been assigned a fixed (limited) budget for the design project before gathering quotes or having an expectation of what you can get before sourcing quotes
Both scenarios above are just a couple of reasons why website projects are doomed before they even get started. These scenarios explained further:
Scenario 1 (explained) – Businesses should seek out web agencies that deliver high-quality work to reputable brands. It is important to have a workflow in place before a project is started. The immediate concern with an agency unable to provide a roadmap would be a quick turnaround without any thought around strategy or direction.
Scenario 2 (explained) – How valuable is your website to your business? With an investment, can it be more valuable and provide higher ROI from the conversions it generates? Agencies need to be contacted first to understand the cost range based on your project scope and delivery requirements.
Without gathering agencies feedback on input, timescales and deliverables; it is nigh on impossible to approach a web project with a fixed cost in mind. Ballpark estimates are usually gathered after initial discussions around your brief between the agency and your company.
If a business is unaware of how much budget to set aside for a web project, the car purchase scenario could be used to help you to understand the range and value you should be looking towards:
A small local business, perhaps an independent garage or local builder. Limited regional audience. The requirement for a couple of web pages to clarify their offering with a simple MOT/service booking form and contact area.
The range of spend for website = £3k-10k
Equivalent vehicles valued in this range:
Vehicles available at this rate inc. the low-performance runabouts – a 1.0-litre Skoda Citigo or a Dacia Sandero 1.0.
ADAO are recognised as a top Integrated Marketing Company on DesignRush
This post was originally published here