It is not the simplest thing to set up, so us as Adao* thought it would be handy to post a guide on…
Click on “Shared Library” on the left hand side, and then on Ads > Audiences.
Click on set up remarketing or dynamic remarketing.
Enter your email address so you get your remarketing HTML tag and instructions on how to install it on your website, and continue through the next two dialogue boxes. you will need to install the tag provided on any page you want to trigger the remarketing.
Now, you can set up the new campaign. Give it a decent name (such as Remarketing).
Under the devices section you can edit what devices, operating systems and carriers to display on:
Then select which locations you want the ads to show to. You can either set the whole earth, countries, cities/towns or a certain amount of miles radius from a specific point.
Set your daily budget, and select an ad extension (recommended).
Google recommend setting a cap on impressions to 7 per day. The thought behind this is that if the ad is served to a person 7 times, and they haven’t clicked on it yet, the chances are they won’t click on it for the rest of the day, and it’ll just annoy them. Also, it’ll result in your CTR going down the drain, as you’ll be wasting impressions on people who may never click through. When you set a cap, at least it’ll move on to another user once their 7 impressions is up.
Set any other settings that you want and click “save and continue”!
Now you need to add a new ad group (with no keywords – no need as they won’t be used). Call it “remarketing” if you want. Set your default bid, and add the remarketing list we created earlier to it as per the screen shot below.
Upload your image ads into this ad group.
Your adverts can be the following sizes:
And they must abide by the following rules:
All done! Please note will only start working when more than 100 people have been assigned to the remarking list (so 100 people need to visit the page the code is on before it starts working).
If you have any questions or would like us to set up a remarketing list for you, please feel free to contact Adao today! As an official certified Google Adwords Partner, we are trained and qualified to set up Adwords accounts to the best standards.
By Joshua Clare-Flagg