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Facebook is a great platform that you should be using for advertising! And because we know the importance of it we at ADAO wanted to provide you with a great kick-start guide to Facebook advertising.
Using Facebook for advertising can easily be used to appeal to a mass market, especially since Facebook has over 1 billion active daily users.
However this is a mistake you want to avoid at all costs. Casting a generic net, results in a low engagement rate and very little return on investment. Ideally, you want to know your target market and using Facebook targeting tool narrow your Ad’s audience down. This helps your spend go further and will provide a greater return on investment.