Wireframes act like the scaffolding or blueprints for your website. They’re often made of generic-looking outlines and boxes, but the point isn’t what they look like – they’re highlighting the general layout, what types of content to include, where buttons should go, and how pages link up with each other.
It can be particularly useful to undergo a wireframing stage if you have a complex website or app that requires a large amount of forethought before investing in jaw-dropping visuals.