As well as refining and optimising the content and copy across the website to increase relevant organic traffic and conversions for enquiries relating to ‘gym builds’ and ‘fit outs’; we also developed PPC campaigns to drive 1st page visibility both through PPC (search ads) as well as organic. Such was the boost given to Indigo Fitness, we were asked by the client to support marketing efforts on their sister websites Carbon Claw and Raze Strength.
With the Carbon Claw and Raze Strength websites being transactional ecommerce websites, we decided to initiate Google Shopping Campaigns. By listing all of their fitness products in Google Merchant Center and by splitting these into relevant campaigns; we devised a strategy to drive product sales both this way, supported by traditional Google PPC search ads. This two-pronged approach has delivered strong results for the client over a sustained period of time.
