The Personal Touch
Personas are a great tool for building empathy and keeping the user at the centre of the design of your website. A persona is a made-up character that represents certain traits and qualities of real users. In UX, personas are an important tool for really understanding your target audience.
Even though personas are made-up, they should be based on facts and data about real users. This is obtained through user research and behavioural data.
We can help to create user personas for your website before you go head-first into a new project, and make recommendations based on your users.