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However, at ADAO, we take a comprehensive approach

Identification and Data Analysis: We dive into the wealth of information provided by Google Analytics 4 (GA4), scrutinising data to uncover valuable insights.

Forming Hypotheses: We construct well-informed hypotheses based on the data, helping us identify potential areas of improvement to a website and its conversion rate.

Website Testing: We go beyond theory and conduct practical website testing, leveraging the power of behavioural analytics tools such as Hotjar or Microsoft Clarity.

A/B Testing: Where necessary, we implement A/B testing to compare different variations and determine the most effective strategies for your website.

At ADAO, we understand that CRO is not just about theory; it’s about actionable steps and tangible results. We’re here to help you maximise your website’s conversion potential and ensure it performs at its best.

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