Conversion Rate Optimisation

In the realm of digital marketing, one often underestimated aspect, though far from being any less significant, is Conversion Rate Optimisation (CRO). CRO is not just another buzz term; it wields the power to unveil the answers to those perplexing questions surrounding why a website is not converting as expected. It's about identifying and addressing potential stumbling blocks in the website's design, structure, or composition. In many instances, businesses and their digital marketing agencies might stop at Google Analytics data when seeking answers to website conversion issues, failing to dig deeper.

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However, at ADAO, we take a comprehensive approach

Identification and Data Analysis: We dive into the wealth of information provided by Google Analytics 4 (GA4), scrutinising data to uncover valuable insights.

Forming Hypotheses: We construct well-informed hypotheses based on the data, helping us identify potential areas of improvement to a website and its conversion rate.

Website Testing: We go beyond theory and conduct practical website testing, leveraging the power of behavioural analytics tools such as Hotjar or Microsoft Clarity.

A/B Testing: Where necessary, we implement A/B testing to compare different variations and determine the most effective strategies for your website.

At ADAO, we understand that CRO is not just about theory; it’s about actionable steps and tangible results. We’re here to help you maximise your website’s conversion potential and ensure it performs at its best.

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