Our creative team undertake a number of approaches to achieve a level of understanding around how users behave across your website, beyond looking at raw analytics data in isolation. We adopt a range of user research techniques to support our user experience (UX) design process when required, allowing our team to map out personas and their needs. A UX led approach is recommended, and particularly important for businesses struggling to convert users across their websites.
With this considered, it is especially concerning if your business doesn’t cater to customers across all device types. Having a website with content which is only adapted for a desktop computer not only limits and restricts engagement with your business, but also negatively impacts the conversion rate.
