Generative Engine Optimisation (GEO) is the process of structuring and improving your website content so it can be accurately understood, selected, and referenced by AI-powered search engines such as Google AI Overviews, ChatGPT, Gemini and other conversational search experiences.
Unlike traditional SEO – which focuses mainly on rankings and keywords – GEO helps AI systems understand what your business does, who it’s for, what makes it trustworthy, and when it should be recommended.
AI search is already changing how brands are discovered online. McKinsey reports that AI-powered search is already used by around half of consumers. Pew Research also found that the presence of AI summaries can drastically reduce click-through to traditional results.
This means your strategy can’t rely purely on rankings — it needs to focus on being recommended, referenced and trusted within AI answers.
– 50% of consumers use AI-powered search today
– 20–50% of traffic at risk
– Organic CTR drops sharply when AI Overviews appear
Discovery is moving “up the funnel” into AI answers
AI tools summarise options, compare providers, and recommend shortlists. If you’re not included, you risk losing visibility before users even reach a classic Google results page. (McKinsey & Company)
AI visibility is often “winner takes most”
AI summaries typically cite and recommend a small number of brands. Seer’s findings (covered by Search Engine Land) show that brands cited in AI Overviews gained more clicks than those not cited — which reinforces that being referenced is now the new battleground. (Search Engine Land)
Conversational searches keep rising
Search is becoming more human. People want answers, comparisons, pros/cons, and clear next steps – not ten blue links.
Whether you’re looking to protect your organic visibility, improve lead quality, or increase ecommerce sales, ADAO delivers AI search optimisation services designed to get your brand referenced in AI-powered results.
Goal: Make sure AI can read the site properly.
We assess what AI and search bots can actually access, understand and index, including:
Goal: Clearly label your business for AI.
Structured data helps AI systems interpret your content consistently — and helps Google generate enhanced results. (UP Hotel Agency)
We implement and validate schema relevant to your industry, such as:
Goal: Turn existing content into AI-usable answers.
Most websites have good content — but it’s written only for humans, not for “answer engines”.
We restructure and optimise key pages so AI can extract clean, confident answers:
Goal: Make AI trust the brand.
AI engines lean heavily on authority and consistency signals.
We strengthen credibility by:
Goal: Match how people actually ask questions.
We map real human language to real pages, then optimise for it:
Goal: Prove impact.
AI search is volatile — measurement matters.
We track:
Better inclusion in AI answers for your key products/services
Stronger brand presence during research + comparison
Higher quality traffic from high-intent queries
A practical roadmap that complements your existing Digital Marketing
GEO helps businesses structure their website content so AI-powered search tools can accurately understand and reference them in generated answers.
No. GEO/AIO builds on SEO fundamentals, then adapts your site to how AI systems interpret and summarise information.
Yes, because AI-driven journeys influence buying decisions earlier. If your brand is recommended during comparison and planning, you win attention before competitors.
Some gains (technical fixes + schema) can happen quickly. AI visibility and citations typically build over time, as trust signals compound.
Not perfectly yet – but you can measure directional impact through Search Console query shifts, impression growth, branded demand lift, and visibility testing across AI interfaces.
Web Audit
We provide comprehensive digital marketing audits to evaluate your website’s performance, identify growth opportunities, and uncover hidden issues. Our digital marketing audits deliver actionable insights that help you optimise your online presence and drive better results.
From our Team
In order to have the best experience, please update your browser. If you choose not to update, this website may not function as expected. Clicking the button below will help you to update your browser.
Update Your Browser Continue Without Updating