BSB are always striving to drive awareness of their facilities to those already settled in Belgium, or towards those considering or committed to expatriating across to the Brussels area. Our role at ADAO is to support with levels of awareness of the school across all channels, from organic and paid (PPC) to social media. The objective being to increase the number of enquiries or admission forms submitted through to the BSB registrations team.
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Graphic DesignMarketingWebsites
The British School of Brussels
PPC, SEO Management & Social Support for an international learning community
17%
Increased sessions
20%
Increased users
231%
Increased applications
Overview
The British School of Brussels
Industry
Education
Overview
What we Did
Website Migration
Website Support & Maintenance
Paid Advertising
Search Engine Optimisation (SEO)
Marketing Graphics
1
Marketing
With paid search (PPC), the team at ADAO have been supporting visibility of BSB through the search and display networks.
Understanding the split between age ranges and the split between nursery, primary and secondary; specific audience groups have been created, along with banner ads served through remarketing, specific to the landing page experience. By understanding the user journey through the website, we have tailored the marketing to support the user experience.
In addition to paid advertising, our digital marketing team has worked to optimise the website organically through SEO practices across three languages, English, French and Dutch. This onpage optimisation has been supported through off page optimisation and in supporting the school through digital PR and mentions which boost awareness of the BSB brand.
2
Website Migration
BSB’s site was built on Umbraco, and it proved to be very difficult for them to update content, create new landing pages, and make general adjustments. ADAO have recently completed an entire migration over to WordPress CMS, with our intuitive and easy to use flexible page builder tool, allowing them to be able to quickly update literally anything on the website in a matter of clicks.
The migration was no mean feat, as the site is built with 85 pages, all in three languages (totalling over 200 pages) and 220 blog posts over each language (English, French and Dutch).
Overline
