Founded in 2008, Energy Trust quickly became renowned as the best place in the UK to train to become an energy assessor. The provide both physical and distance learning opportunities across the country, with a vast range of entry points.
They needed a website with the ability to take course deposits, offer their consultancy services and show off their glowing reviews; and a killer digital campaign to get their services in front of the right people.
We designed and developed a bespoke new website that made it easy for users to find the information they needed, and book courses with the training centres they desired. It also works across different display sizes, such as tablet and mobile devices, so users can book their course wherever they happen to be at the time!
The site uses WordPress as a content management system and Arlo as its events and ecommerce platform.
Technical Director at Energy Trust
The digital marketing team at ADAO have been working to support the visibility of Energy Trust’s training courses for a number of years now, both through Google Ads (PPC) and organic; working on search engine optimisation (SEO) for this client.
Their Arlo CRM system provides a very effective connection to Google Analytics, with some additional configurations conducted by our team to attribute revenue by source (organic, PPC, social, referral, direct and email). With ecommerce tracking as well as event goals established, our team have the full picture to assess return on ad spend (ROAS) and return on investment (ROI) from campaign activity. Something we carry out for all of our clients before commencing with any digital marketing activity.