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aden + anais started in 2006. The company provides muslin fabric products for babies and toddlers and serves customers worldwide.

aden + anais

Digital Marketing

The Brief

The ADAO digital marketing team were tasked by Aden Anais to drive sales of their products across their co.uk domain for the UK audience through paid advertising (PPC) as well as some SEO.

Being a popular ecommerce store for luxury baby products, Aden Anais were selling through resellers such as Amazon and John Lewis, but had a desire to generate increases in volume of ‘direct’ sales and revenue.

The ADAO Approach

Our digital marketing team conducted a full review of transactions and revenue through the website; using Google Analytics; whilst also reviewing the makeup and performance of their existing Google Ads account which required a degree of optimisation.

Putting our expertise to the test, we set to work on splitting out campaigns, ad-groups and related keywords into relevant product categories; with an additional campaign to protect their brand against resellers and competitors in Google search.

In addition to generating creative ad copy and adding extensions and callouts; we expanded the number of related keyword terms to build audiences. Our team also worked to create display remarketing banners and supported to list aden + anais products through Google Shopping.

Sessions

Cost per Click

Overall Revenue

Transactions

Google Shopping Transactions

Google Shopping Revenue

The Results So Far

We have seen a large pickup in sessions and transactions during our time working to support Aden Anais with their digital marketing campaigns. Their cost per acquisition has also dropped in conjunction with the drop in overall cost per click for advertising which has been a really positive outcome through PPC search, display campaigns; as well as through the Google Shopping network.

“We have been working with ADAO since 2016, and I have to say we couldn’t have picked a better digital agency. We started with one Google Ads campaign in the UK and we now have several campaigns across three different European countries. These have all generated an increase in revenue and traffic. Looking forward to another successful year in 2020.”

LARA CASERTANO
Marketing Director, Aden + Anais

Ahead

Due to the successes seen through marketing Aden Anais products through the UK domain; ADAO have also recently been tasked with marketing Aden Anais products through their France (.FR) and Germany (.DE) domains to increase market share in these countries.