JB Commercial Furniture came to us in need of a new ecommerce platform and website redesign, alongside a targeted SEO and PPC digital marketing strategy, to elevate their digital presence to the next level.
We also needed to be mindful of their bespoke services for commercial enterprises, making sure this was given balanced exposure against the shopfront.
We designed and developed a bedazzling bespoke website to entice new business and take JB Commercial to the next level. The new look is vibrant and exciting, taking inspiration from the logo’s diamond motif as a basis for the geometry of the site. It also makes use of our page builder system, allowing for dynamic placement of content and sections in future.
The site uses WordPress as a content management system and Woocommerce as its ecommerce platform, along with additional functionality to show case studies and feature news and advice.
FABIAN BUSTO
JB Commercial Furniture
The digital marketing team at ADAO had previous experience working with commercial office design and fit out firms such as Woodhouse Workspace and Tétris, which gave the JB Commercial Furniture team the confidence of their campaigns heading in a positive direction.
Our initial work involved setting up Google Tag Manager for the client and establishing ecommerce and Google Ads tracking, with the purpose of effectively measuring campaign ROI for PPC activity. We also conducted an SEO audit of the website, discovering a need to better optimise the copy across the site as well as the meta page titles to provide better signals from the JB site back to Google’s search index. As JB Commercial Furniture have s B2B focus, selling contract furniture; our team are also supporting with their broader Linkedin strategy.
Website Sessions
Web Revenue Tracking
PPC Conversion Rate
Sessions from PPC
Users from PPC
To date, we’ve seen impressive growth through SEO, both regionally and nationally for terms such as [commercial furniture supplier – 1st page of Google] which the company didn’t rank for before using ADAO. We have also noticed JB Commercial Furniture appearing through organic search for a number of other terms which hold search volume. This has positively impacted upon their organic traffic.
From their paid marketing campaigns, we can now attribute revenue driven through the website from each marketing channel, whether it be organic, paid (PPC or social). This data is invaluable to the client as business intelligence and a means to know which channel to invest more in moving forward.
We hope to see even better results moving forward from digital marketing activity, based on having a new look website with improved UX.
An electrifying new website for the UK's leading energy training centre
Design, Development, Digital Marketing
