MSS Lasers operate across the UK and USA, with their UK HQ located close to our digital agency in Rugby, home to many other renowned manufacturing firms.
Our Digital Marketing team were tasked by MSS Lasers to drive brand awareness and generate leads across the UK and Europe. In particular, we focused on their new and groundbreaking nitrogen generation machine, Nitro Cube.
In addition, the team were commissioned to boost awareness of major MSS Lasers events, such as their open days and international manufacturing expos, and support lead generation for their other laser equipment.
With a core B2B strategy, we recommended that MSS Lasers focus their efforts through Linkedin marketing – initially, to post organically and generate as much attention as possible, which was a new approach for MSS Lasers.
The Digital Marketing team also took full advantage of Linkedin’s Advertising platform to target relevant audiences, boosting engagement (such as likes, comments and shares), and bringing follows to their company page to amplify their brand’s messaging. These messages are supported by custom graphics, created in-house by the Design team at ADAO.
This approach is blended alongside a digital agency in the United States, managing content specifically positioned for a USA audience, but still maintaining a consistent theme and tone-of-voice to the organic posts and advertising.
Aside from the growth in engagement generated through Linkedin, our Digital Marketing team here at ADAO overhauled the Google Ads (PPC) account and optimised paid advertising performance. By carefully strategising keywords and being agile with budgets across various ad campaigns, this brought a 192% increase in conversion rate, and a 97% increase in users – a huge win for ADAO and MSS Lasers alike!