BSB are always striving to drive awareness of their facilities to those already settled in Belgium, or towards those considering or committed to expatriating across to the Brussels area. Our role at ADAO is to support with levels of awareness of the school across all channels, from organic and paid (PPC) to social media. The objective being to increase the number of enquiries or admission forms submitted through to the BSB registrations team.
BSB also utilise ADAO’s creative nouse, with our design team working to a content calendar to create display ads for the third party websites BSB use to advertise through.
There are three separate areas of the school to boost awareness of, from the early childhood centre, to primary and secondary areas of the school.
Importantly, our digital marketing team at ADAO is already aware of the attraction and pull of Brussels as a hub for multinationals to expatriate to, aware that Brussels is home to some of the worlds largest organisations in the European Union and NATO. This has certainly supported with audience and demographic targeting for a number of our campaigns.
Marketing & Communications Director at British School of Brussels