BSB are always striving to drive awareness of their facilities to those already settled in Belgium, or towards those considering or committed to expatriating across to the Brussels area. Our role at ADAO is to support with levels of awareness of the school across all channels, from organic and paid (PPC) to social media. The objective being to increase the number of enquiries or admission forms submitted through to the BSB registrations team.
BSB also utilise ADAO’s creative nouse, with our design team working to a content calendar to create display ads for the third party websites BSB use to advertise through.
There are three separate areas of the school to boost awareness of, from the early childhood centre, to primary and secondary areas of the school.
Importantly, our digital marketing team at ADAO is already aware of the attraction and pull of Brussels as a hub for multinationals to expatriate to, aware that Brussels is home to some of the worlds largest organisations in the European Union and NATO. This has certainly supported with audience and demographic targeting for a number of our campaigns.
BSB’s site was built on Umbraco, and it proved to be very difficult for them to update content, create new landing pages, and make general adjustments. ADAO have recently completed an entire migration over to WordPress CMS, with our intuitive and easy to use flexible page builder tool, allowing them to be able to quickly update literally anything on the website in a matter of clicks.
The migration was no mean feat, as the site is built with 85 pages, all in three languages (totalling over 200 pages) and 220 blog posts over each language (English, French and Dutch).
Marketing & Communications Director at British School of Brussels