The ADAO digital marketing team were tasked by Aden Anais to drive sales of their products across their co.uk domain for the UK audience through paid advertising (PPC) as well as some SEO.
Being a popular ecommerce store for luxury baby products, Aden Anais were selling through resellers such as Amazon and John Lewis, but had a desire to generate increases in volume of ‘direct’ sales and revenue.
Our digital marketing team conducted a full review of transactions and revenue through the website; using Google Analytics; whilst also reviewing the makeup and performance of their existing Google Ads account which required a degree of optimisation.
Putting our expertise the test, we set to work on splitting out campaigns, ad-groups and related keywords into relevant product categories; with an additional campaign to protect their brand against resellers and competitors in Google search.
In addition to generating creative ad copy and adding extensions and callouts; we expanded the number of related keyword terms to build audiences. Our team also worked to create display remarketing banners and supported to list aden + anais products through Google Shopping.
Marketing Director, Aden + Anais